André De Mello | @Andredemello was born in the south of Brazil in Porto Alegre and moved to Rio when he was 6 years old. Now, he is 31 and has lived in major cities worldwide.
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He is always traveling, and spends much of his time in Spain. He sees moving there in the future. The cities that he loves most in Spain are Barcelona and Madrid.
\nWhen he was in New York, he attended the Film School of New York City. Then, he worked as a television director for travel shows. His show was about luxury hotels. The name was “Hotéis Incríveis,” a show for Brazilian television. He became more involved and learned about the luxury and travel industry. André loves the details, great service and treatment received in the luxury hotels.
\nAndré thinks when taking a break from directing TV, he would like to have some freedom for himself to travel around the planet.
\nHis work has been focused on content creation for destinations and luxury hotels. Besides Instagram, he shares content via TikTok
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Success is not easy for anybody. André knows that. He said, “I believe life is about overcoming struggles and growing from these experiences. I’ve had many and I’m always learning and hoping to evolve.”
\nAndré is an artist at heart. He studied drama and music since a young age. He has been working on a music project as a singer for the past year and is planning to release it next year.
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Andre’s portfolio includes luxury brands such as Four Seasons (@fourseasons), Soneva (@discoversoneva), Ritz-Carlton (@ritzcarlton) and several more well-known brands. In the future, he would like to work with fashion brands as well.
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He recommends people stay humble, keep learning and treat everyone with respect. He says, “courage is acting in spite of fear.” He reminds us that we all have fears, but we must try to overcome them.
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André De Mello can be found on his Instagram page: @andredemello
\nFor media inquiries you can email Andre at : hey@andredemello.com
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There’s no question that there are plenty of amazing resorts out there in the world, but it can be hard (or expensive) to get into the really good ones because they stick out – and who doesn’t want to spend time at the truly best resorts around? The good news is that because of how competitive the travel and tourism industries are, especially when it comes to the hospitality side of things, there are plenty of new up and coming resorts each and every year offering something new and amazing.
\n","post_templates":[{"acf_fc_layout":"content_block","content":"Hotels using influencer marketing as part of their digital marketing strategy is the latest trend for top brands. The hotels have taken advantage of the social, tech-savvy and somewhat star-struck generation of travelers to come up with truly effective influencer marketing campaigns. Below you will find the top 3 hotel brands using influencer marketing to effectively leverage their brands.
\n","post_templates":[{"acf_fc_layout":"content_block","content":"What is the perfect resort to you? Is it hitting the lap of luxury, saving up to spend a few days of extravagant decadence in a way that you can’t imagine in day to day life, or is it mellow, relaxed, with inexpensive drinks under an umbrella on a nice beach? Whatever your vision of a heavenly resort, there’s no question that options abound. What qualifies as the best resort might even vary simply based on your mood at any given moment.
\n","post_templates":[{"acf_fc_layout":"content_block","content":"What is the perfect resort for you? Is it hitting the lap of luxury, saving up to spend a few days of extravagant decadence in a way that you can’t imagine in day to day life, or is it mellow, relaxed, with inexpensive drinks under an umbrella on a nice beach?
\nWhatever your vision of a heavenly resort, there’s no question that options abound. What qualifies as the best resort might even vary simply based on your mood at any given moment.
\nWhatever the taste, there’s little doubt that the word, picture, or mention of the right influencer can have a dramatic effect on the resort or even the entire area. After all, it wasn’t really that long ago when Cabo San Lucas was just a really sleeping Mexican fishing village on the Baja Peninsula – not a favorite resort town retreat for the wealthy and famous.
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Any resort wanting to really bring in international attention needs to get the attention of travel-based YouTube influencers. While this also works for Instagram and other social media networks, travel vlogging has taken off like no one’s business and getting the attention of an influencer like Christian who runs the Lost LeBlanc YouTube channel and has over one million subscribers hungry for travel tips can lead to a massive boost in both reputation and business.
\nThis is one area where it can be a general influencer, or the focus can be on a niche travel influencer. Just look at the number of Instagram, Facebook, and YouTube accounts focusing on road-tripping in the United States, backpacking Europe, or visiting Thailand, for example. These are all thriving niches that cater to certain areas and would be of benefit to very different styles (and locations) of resorts.
\nEven for seasonal resorts like winter ski lodges or summer lake lodges, having an active social media profile in the off-season is crucial to building a reputation, building loyal followers who love to see what happens behind the scenes (yes, even during the off-season) and that helps fuel the build-up into the actual open busy season.
\nSocial media is a powerful tool for resorts. This is another reason why building positive relationships with influencers is just good business. They are natural ambassadors not only to individuals who might already be customers but also to more potential future customers.
\nA good glowing review goes a long way. A negative review can be absolutely devastating, especially from an influencer who has an incredibly devout audience.
\n\n
The vibe, message, and culture of a resort is going to be very unique from one location to another. This can be a great thing. A high class private resort in a gated community catering to the wealthy shouldn’t have the same message as a beach resort inviting vacationers from all backgrounds to show up and cut loose on vacation for a while. Each resort needs to figure out their ideal message because there’s where serious outreach potential lies.
\nFor some resorts a Tweet from Kim Kardashian fits in perfectly. For others, that same praise could ironically backfire in spectacular ways. Understanding an ideal audience, an ideal advertising campaign, and how to set up for long-term success is absolutely crucial for those resorts who want to reach their full potential. Crafting the right vibe, the right feel makes a huge difference.
\n\n
There’s seemingly unlimited potential for smart resorts who understand not only social media but the power of influencers within those spheres. For those willing to work with niche influencers and who know how to identify good partners, even if unconventional (and in some cases especially if they’re unconventional) will end up absolutely thriving.
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